.Manly Bands is actually a direct-to-consumer vendor of males's rings. The business released in 2016 after John Ruggiero, the co-founder with his partner Michelle, couldn't discover an appropriate wedding event band.This is actually Ruggiero's second look on the podcast. In April 2021, we went over the company's founding, unique ring components, as well as more. Ever since, Manly Bands has acquired its supplier. The manufacturing of rings from, mention, Jack Daniel's whiskey barrels or even Fender guitar cords produces engaging online video, claims Ruggiero, best for narration on social media sites as well as in other places.The entire sound of our discussion is actually inserted below. The records is actually edited for duration as well as clarity.Eric Bandholz: Offer our company a review of what you perform.John Ruggiero: My spouse, Michelle, and I began an on-line ring provider knowned as Manly Bands in 2016 to handle a complication of wedding bands for guys. Our experts were actually simply gotten married to. I have big fingers and also could not find a ring that I suched as that was actually not overpriced. My choices were buying from a catalog or even having something custom-built.I found yourself getting from a site. The band got here in a standard mailer, without package or customer service. It was a horrendous experience by today's ecommerce standards.Our company acquired wed, moved to Florida, and needed to have a project. Our team informed ourselves, "We are actually both business owners. Why do not our team make our own service?" Our experts explained the types of concerns our team will observed as well as exactly how to address them. My ring experience appeared, and also our company chose to make an effort to resolve it for other fellas.Our goal when our experts began was to pay for rental payment. Our experts presumed creating a married couple many thousand dollars a month from this would be actually fantastic. Our team considered it a lifestyle business, not high-growth. It was actually just Michelle as well as me in our garage making bands as well as delivering them out to customers. We had appealed something. Our message sounded with leads.Michelle as well as I create a superb staff. I generate concepts, as well as she's the implementer. A ton of our success visits her innovative thoughts. She names the rings and also builds characters. She hooks up the bands to customers. Illustrating a ring solely as "eight-millimeter black" didn't cut it.Our team created bands coming from special components, like Port Daniel's barrels or exclusive steels. Your business took off. Since then, our experts've expanded considerably. We right now have more than 55 individuals in the Manly Bands household. About one-half of those are ring craftsmens who operate in our recently gotten production outlet in Utah.Bandholz: When performed you get a supplier?Ruggiero: Concerning a year and an one-half back. Our experts had been their client for years, so we understood them effectively. Many of their company was wholesale, which failed to rate of interest our team-- visiting mom-and-pop jewelry experts. They kept their retail clients and trademark name. Our team got several of their assets as well as carried over workers.Inducing a manufacturing group has been just one of the best factors we have actually carried out. It is actually been actually amazing to go out there certainly as well as view all of them make rings out of Fender guitar strands or even metal coming from an M1 Abrams storage tank.Bandholz: Exactly how does in-house manufacturing influence advertising?Ruggiero: It is actually been actually large. Taking an electronic camera to the other side of the workplace and also recording the crew utilizing lathes to cut the steel poles or scotch barrels right into bands creates amazing video. Our company have our cam staff out there all the time. We utilize that video footage on our social media sites as well as in our adds as well as newsletters. Our company try to advertise that due to the fact that most providers in the males's ring space don't make. They drop ship or purchase coming from abroad and then deliver it out. But our experts desire it to last a lifetime and also be something individuals can easily take pride in.Our company've had a great deal of results along with our armed forces heritage selection, where we source unique army products. We have the M1 Garand rifle inventory, the lumber component, from War of the nations I. Enjoying our team placed that in the turret and also reduced an item out for a band is actually amazing.Our advertising for those rings speak about the background, the soldiers, where the weapon was actually used, and traits like that. My better half and I examined filmmaking in university. Our company utilize our abilities to enlighten and also narrate. For instance, I just recently got an e-mail from a consumer who shared that his grandpa made use of to drive M1 containers. The consumer skilled one of those bands to his gramps, and also they possessed fairly an emotional swap. It's nice to assist consumers connect with their past and make one thing meaningful.Bandholz: Where can individuals buy a band from you?Ruggiero: ManlyBands.com. Our company possess images on Instagram, too. I'm on Twitter and LinkedIn.